Press Release

"Go Boating USA!" incentives vary according to the boat size. "Purchasing a boat is a smart decision for consumers looking for outdoor fun the whole family can enjoy," said Dave Taylor, senior vice president of sales and marketing. "We wanted to make that purchase an even smarter one by giving back to consumers a little extra money in their pocket to spend as they see fit." Selecting the prepaid MasterCard debit card gives consumers the advantage of choosing where and how to spend their savings.

The "Go Boating USA!" promotion is a groundbreaking campaign that combines targeted direct mail, customized e-mail, and local TV/radio media buys with downloadable coupons to reach current and potential boat owners. By logging on to http://www.goboatingusa.com/ , they can view the featured models, find the location of a "Go Boating USA!" boat show near them, contact their local dealer and print out a coupon. Instantly.

Participating dealers will be hosting "Go Boating USA!" boat shows at outdoor locations in selected markets around the country. Dates and locations of these dealer boat show events will be posted at goboatingusa.com as they are confirmed.

"The 'Go Boating USA!' campaign is truly one-to-one marketing," said Craig Dixon, director of marketing. "We are partnering with our dealers to reach approximately 2,000,000 consumers in a personalized, very user-friendly way, and giving them a great reason to make their next purchase a Bayliner, Maxum or Trophy boat. This progressive marketing approach will reach consumers who have indicated an interest in boating and connect them to their local dealer." Dixon also said, "We have found over the years that targeting interested consumers using our extensive database provides better service to the consumer and produces significantly better results for our dealers than the traditional marketing approach."

Bayliner, Maxum and Trophy boats are manufactured by US Marine, a division of Brunswick Corporation. Headquartered in Lake Forest, Ill., Brunswick Corporation is a manufacturer and marketer of leading consumer brands, including Mercury and Mariner outboard engines; Mercury MerCruiser sterndrives and inboard engines; Sea Ray, Bayliner, Maxum, Hatteras and Sealine pleasure boats; Baja high-performance boats; Boston Whaler and Trophy offshore fishing boats; Princecraft fishing, deck and pontoon boats; Life Fitness, Hammer Strength and ParaBody fitness equipment; Brunswick bowling centers, equipment and consumer products; and Brunswick billiards tables.