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Press Release Headlines
5/10/2026
TRACKER MARINE LATEST TO JOIN BOATS.COM, More than 80 leading manufacturers now on board
LAKE FOREST, IL, May 10, 2026 - Today, boats.com, Inc. (www.boats.com)
announced that TRACKER Marine has joined the fastest growing and largest
online marine marketplace for new and pre-owned boats and boating
information. As a boats.com Affiliate, TRACKER Marine now has the
opportunity to showcase all of their products and services on an
industry-wide platform that reaches millions of consumers and new boaters.
"Our mission on the Internet is to make it easier for boat enthusiasts to
learn about and buy TRACKER Marine brand boats from our dealers. Boats.com
has created a compelling destination for boat buyers on the web," said
Maurice Bowen, vice president of marketing at TRACKER Marine. "We expect
both our dealers and our customers to benefit from our affiliation with the
#1 boating site on the Internet."
Built on a heredity of service, quality and innovation, TRACKER Marine views
the Internet and boats.com as powerful tools to help consumers connect with
TRACKER Marine. TRACKER brands featured on the boats.com site include:
Tracker, Sun Tracker, Nitro, Tahoe, Fisher, Astro, and ProCraft. Boats.com
supports these brands with content and information for buyers to learn about
boating, and then it has the tools to help them find the closest approved
dealer.
"When boats.com was exclusively endorsed by the National Marine
Manufacturers Association and Marine Retailers Association of America, we
promised to create a comprehensive, open marketplace for the marine industry
and boating consumers," said Paul Rabe, president, chief operating officer
and co-founder, boats.com. "Today, with TRACKER joining as a boats.com
Affiliate partner, our combined vision is one step closer to completion -
boats.com Manufacturer Affiliates now represent nearly 70 percent of all
boats sold."
With today's announcement, there are 85 new boat manufacturers representing
more than 2,348 different models from more than 150 separate brands in the
boats.com Affiliate program. Recently signed boats.com Manufacturer
Affiliates include: Activa Marine (Hi-Star), Aluminum Chambered Boats, Blue
Cat Marine Inc (Zeta Powercats), Bluewater Yachts, Cabrillo Yacht Sales
(Ensenada and Tayana), Chaparral, Crest, Dougherty Marine, Inc., Ercoa
Industries, Inc., Fast Passage, Lifetimer, Mares International,
Mediterranean Yacht Corp., MirroCraft, Monterey, Pacific Mariner, Predator,
S & J Mfgr. (Aquatron, Clearwater, and BasStream), Stamas and TRACKER Marine
(Tracker, Sun Tracker, Nitro, Tahoe, Fisher, Astro, and ProCraft).
Boats.com Affiliates previously announced include: American Sail, American
Skier, Armada Mfg. Co., Bass Hunter Boats Inc., Benchmark Boats, Beneteau
USA, Bennington Marine Corp., Brunswick Corp. (Sea Ray, Bayliner, Maxum,
Baja, Boston Whaler, Trophy, Robalo, Mercury), BTC Marine, Inc., Canoe Cove,
Corsair Marine Inc., Crownline Boats, Dufour Yachts USA, DuraCraft Marine,
Essex Performance Boats, Fairport Yachts (C&C, Tartan), Freedom Yachts Inc.,
General Boats, Genmar Industries (Aquasport, Carver, Crestliner, Four Winns,
Glastron, Hatteras, Hydra-Sports, Javelin, Larson, Logic, Lowe, Lund, Nova,
Ranger, Seaswirl, Stratos, Wellcraft), Global Yachts International (Sealine,
Uniesse, Versil), Godfrey Marine (Hurricane, Sanpan, Aqua, Patio,
Sweetwater, Parti Kraft, Polar Kraft, Polar), Grady-White Boats,
Harris-Kayot, J/Boats Inc., Jefferson Yachts, KCS International Inc.
(Cruisers, Rampage, Shamrock), Klem Personal Flying Boats, Landau Boats,
Laser Boats, Legacy Yachts, Luhrs Marine Group (Silverton, Hunter, Mainship,
Luhrs), Malibu Boats West, Inc., Marlow Explorer Yachts, MasterCraft Boat
Co., May-Craft Fiberglass Products, McKinna Corporation, Mikelson Yachts,
Misty Harbor, OceanAire Yachts, Outbound 44, Parker Marine Enterprises,
Inc., Pacific Asian Enterprises/Nordhavn, Penn Yan Marine Mfg., Porta-Bote
International, Premier Marine, Prestige Motor Yachts Pty. Ltd. (Prestige,
Cresta), Regal Marine Industries, Rybo Runner Boats, S2 Yachts (Tiara,
Pursuit), Sea Ox Boats, Shin Kwang Industrial Co., Sonic Jet International,
Sound Craft Marine, Stingray Power Boats, Sundance Boats Inc., Tige Boats
Inc., Tiger Trax, Triton Boat Co., Triton Industries, Inc. (Manitou,
Aurora), United Marine Corp. (Sea Sprite, Sea Sport, Sea Master), Valco
Boats, Volvo Penta of Americas, and Valiant Yachts and Zodiac of North
America.
About boats.com
Through boats.com, marine dealers and manufacturers can utilize a new
channel of operation and consumer interaction. Boats.com enhances the
capabilities of the boating industry by offering a range of unique products,
online and offline, that will help sell, finance, insure and market all
marine product lines. In addition to boats.com, the company operates other
marine-oriented Web sites including YachtWorld, the world's leading Web
marketplace for brokerage-listed boats.
With an established network of industry alliances - including the exclusive
endorsements from the industry's two leading associations, the National
Marine Manufacturers Association (NMMA) and the Marine Retailers Association
of America (MRAA) - and strategic Internet alliances such as eBay Inc
(www.boats.com/ebay), boats.com provides an unmatched level of consumer
access to information, boat listings, accessories, and financial and
insurance products for the marine industry.
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