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Boating Headlines
3/8/2026
Brunswick Acquires Princecraft Boats
LAKE FOREST, Ill., March 8 /PRNewswire/ -- Brunswick Corporation
(NYSE: BC) announced today that it has acquired Princecraft Boats in
connection with the bankruptcy sale of Outboard Marine Corporation assets.
The purchase includes all Princecraft brands and worldwide trademarks as well
as its manufacturing operations. Terms of the transactions were not
disclosed.
Princecraft, Canada's largest boat manufacturer, will become part of the
Brunswick Boat Group and will continue to be based in Princeville, Quebec.
Marcel J. Dubois, president of Princecraft, will continue in that role
reporting to Dustan E. McCoy, president of the Brunswick Boat Group.
"This is a wonderful opportunity to add to our formidable stable of boat
brands," explained Brunswick Chairman and Chief Executive Officer George W.
Buckley. "With a tradition that extends back more than 45 years, Princecraft
has long been recognized for its quality and innovation, characteristics that
are highly prized by Brunswick."
Princecraft makes an extensive line of aluminum pontoon, deck and fishing
boats. Buckley said that work will begin immediately to bring the plant back
on line following its closure in December due to OMC's bankruptcy filing.
"This purchase will extend the Brunswick Boat Group's presence in this
important international market as well as its participation in certain market
segments," Buckley said. "We also look forward to inviting Princecraft's
skilled and able workforce to join Brunswick."
Headquartered in Lake Forest, Ill., Brunswick Corporation is a marketer
and manufacturer of leading consumer brands including Mercury and Mariner
outboard engines; Mercury MerCruiser sterndrives and inboard engines; Sea Ray,
Bayliner and Maxum pleasure boats; Baja high-performance boats; Boston Whaler
and Trophy offshore fishing boats; Life Fitness, Hammer Strength and ParaBody
fitness equipment; Brunswick bowling centers, equipment and consumer products;
and Brunswick billiards tables.
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