NEW YORK, Aug. 1 /PRNewswire/ -- North-South Books announced today the
launch of "Silver Scales Heart of Gold" campaign, a national effort
featuring the beloved Rainbow Fish, world-renowned for caring and sharing, that
encourages kids to show their hearts of gold, by demonstrating kind and
compassionate behavior. Each child who does 25 good deeds, records them on
a sticker chart, and mails in the chart to North-South will receive a free
Rainbow Fish bath towel. Serviced through bookstores initially, the
campaign will be adapted for schools and libraries as well.
"Booksellers across every distribution channel have whole-heartedly
embraced this campaign," said Mary Chris Bradley, Vice President of Sales at
North South. "It offers value that resonates with booksellers and will with
parents and educators because it speaks to the national trend emphasizing
character education."
"Silver Scales Heart of Gold" launches in conjunction with Rainbow Fish
and Friends, a new paperback series that highlights the values of friendship
and compassion and is in keeping with the Rainbow Fish mantra. For ages
3-7, the series will launch with four titles and a total print of more than
1.5 million copies. Each book will contain two sheets of holographic
foil-stamped stickers.
North-South Books is the English-language imprint of Nord-Sud Verlag, an
international children's book publisher based in Switzerland. The company
publishes books in 7 languages and has offices in 12 countries around the
world. North-South Books is best known for publishing the award-winning and
best-selling RAINBOW FISH books, which have sold over 12 million copies in
35 languages.
