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Press Release Headlines
6/6/2026
-BOATS.COM PROPERTIES RANKED #1 BOATING DESTINATIONS ON THE WEB - First-ever boats.com Top 20 Lists shows the hottest trends in the market.
boats.com
LAKE FOREST, IL, June 6, 2026 – Today, boats.com, Inc. announced that a leading Internet market research firm, Alexa Research, has ranked the boats.com online properties – including boats.com, YachtWorld.com and boatshow.com – number one overall in the marine category with three of the top 10 individual slots occupied by boats.com Web sites. With more than 25 million page views and 750,000 visitors last month and more than 100 million page views year-to-date, boats.com also announced that it had compiled the data necessary to launch the boats.com Top 20 Lists. These proprietary lists illustrate the hottest trends in the market by ranking the most popular searches by brand, new and pre-owned, on the marine industry’s number one online marketplace.
“The Internet is proving to be a useful tool for today’s savvy boating consumer,” says Stuart Johnstone, chief marketing officer and co-founder, boats.com, Inc. “The consumer is looking for the one place to find the most up-to-date and reliable information for new and pre-owned boats of all makes and models. We set out to be the only comprehensive marine marketplace and as these initial figures confirm, boats.com, and our Affiliate Dealers and Manufacturers, have done just that – and, with a traffic growth rate of more than 15 percent a month, the best is yet to come.”
The Top 100K Website List produced by Alexa Research shows that the boats.com properties rank among the most popular with consumers spending more than 145 thousand hours browsing boats of all kinds (summary of chart follows).
Boating Website Rankings (Internet Top 100,000 Sites) – February 2001- Source Alexa Research Inc.
Marine Rank Top 100k Websites Rank Site Est.Page Views (1000s) Visits /User Page Views /Visit Visitors (1000s) Time/Page View (min) Time/Visit (min) Time/User /Month (min)
1 1,920 yachtworld.com 15,445 3.55 29.00 150 0.43 8.35 29.64
3 6,011 boats.com 5,105 1.66 14.20 217 0.43 6.06 10.00
6 12,921 boatwizard.com 2,312 22.50 21.87 5 0.49 10.72 241.20
14 32,813 boatshow.com 821 1.29 9.71 66 0.42 4.06 5.22
19 41,534 ybw-boatsforsale.com 621 2.43 14.16 18 0.85 12.08 29.41
With consumers initiating thousands of searches of specific new boat models, similar to an electronic brochure, boats.com is also helping the marine industry by providing unique insights and research into consumer interests. Boats.com makes it easier to understand which boat brands are the most popular for a given time period. Today, boats.com announced the first-ever boats.com Top 20 Lists – showcasing the most-searched boat brands, new and pre-owned.
The boats.com Top 20 New Boat Brand List illustrates real-time data representing searches for new boat information on specific boat brands. This data indicates that early participants in the boats.com website have already established a strong following.
BOATS.COM TOP 20 NEW BOAT BRANDS
1. Bayliner
2. Crestliner
3. Lowe
4. Wellcraft
5. Tracker
6. Lund
7. Boston Whaler
8. Sea Ray
9. Baja
10. Valco
11. Larson
12. Hatteras
13. Hunter
14. Ebbtide
15. Edgewater
16. Ranger
17. Chaparral
18. Glastron
19. Nitro
20. Maxum
The boats.com Top 20 Pre-Owned Boat List represents searches for pre-owned boat information and listings from dealers and brokers on specific boat brands. This data is driven by the presence of dealers and brokers in the marketplace – totaling more than 2500.
BOATS.COM TOP 20 PRE-OWNED BOAT LIST
1. Sea Ray
2. Bayliner
3. Wellcraft
4. Chris-Craft
5. Carver
6. Catalina
7. Boston Whaler
8. Hunter
9. Regal
10. Beneteau
11. Grady White
12. Mako
13. Bertram
14. Silverton
15. Maxum
16. Luhrs
17. Baja
18. J Boats
19. Donzi
20. Hatteras
Boats.com will update the boats.com Top 20 Lists monthly providing the industry with a snapshot of what’s hot in the consumer’s mind. Boats.com Affiliates Manufacturers and Dealers can tap into additional proprietary consumer activity data that is updated in real time and will help to illustrate coming trends in the consumer marketplace.
About boats.com
Through boats.com, marine dealers and manufacturers are utilizing a new channel of operation and consumer interaction. Boats.com enhances the capabilities of the boating industry by offering a range of unique products, online and offline that help sell, finance, insure and market all marine product lines. In addition to boats.com, the company operates other marine-oriented Web sites including YachtWorld, the world’s leading Web marketplace for brokerage-listed boats.
With an established network of industry alliances – including the exclusive endorsements from the industry’s two leading associations, the National Marine Manufacturers Association (NMMA) and the Marine Retailers Association of America (MRAA) – and strategic Internet alliances such as eBay Inc (www.boats.com/ebay), boats.com provides an unmatched level of consumer access to information, boat listings, accessories, and financial and insurance products for the marine industry.
Contact: Ken Grimes
boats.com, Inc.
415-947-5015
413-669-9689
[email protected]
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