"With the Zebco transaction, we have completed another important step in the planned divestiture of our outdoor businesses," said George W. Buckley, Brunswick's chairman and chief executive officer. "During the past year, we have sold our bicycle, sleeping bag, camping equipment, Remington outdoor apparel and Hoppe's shooting sports accessories businesses. The only significant asset remaining to be sold is our cooler business, and we are intently focused on completing that sale in the near future. By divesting these businesses, we are better positioned to devote our full attention to building our market-leading businesses in marine engines, pleasure boats, fitness equipment, bowling and billiards."

The W.C. Bradley Co. has interests in many areas, including Char-Broil and Thermos grills, specialty retailing, real estate development and the manufacturing and marketing of other home and leisure lifestyle consumer products.