Press Release
US Marine Kicks Off 'Go Boating USA.Com' and 'Go Boating USA!' Boat Shows
By PR Newswire for Journalists, [email protected]
ARLINGTON, Wash., April 23 /PRNewswire/ -- Bayliner, Maxum and Trophy boats
want to get America boating, and are kicking off the boating season in a big
way with their new "Go Boating USA!" Web site and boat shows held around the
country. From April 22 to June 1, consumers can receive cash incentives off
the sticker price of a new runabout, or choose to have the cash savings
returned to them as a prepaid MasterCard(R) debit card. Qualifying models
include runabouts and sport fishing boats from 16 to 23 feet in length.
"Go Boating USA!" incentives vary according to the boat size. "Purchasing a
boat is a smart decision for consumers looking for outdoor fun the whole
family can enjoy," said Dave Taylor, senior vice president of sales and
marketing. "We wanted to make that purchase an even smarter one by giving
back to consumers a little extra money in their pocket to spend as they see
fit." Selecting the prepaid MasterCard debit card gives consumers the
advantage of choosing where and how to spend their savings.
The "Go Boating USA!" promotion is a groundbreaking campaign that combines
targeted direct mail, customized e-mail, and local TV/radio media buys with
downloadable coupons to reach current and potential boat owners. By logging
on to http://www.goboatingusa.com/ , they can view the featured models, find
the location of a "Go Boating USA!" boat show near them, contact their local
dealer and print out a coupon. Instantly.
Participating dealers will be hosting "Go Boating USA!" boat shows at
outdoor locations in selected markets around the country. Dates and
locations of these dealer boat show events will be posted at
goboatingusa.com as they are confirmed.
"The 'Go Boating USA!' campaign is truly one-to-one marketing," said Craig
Dixon, director of marketing. "We are partnering with our dealers to reach
approximately 2,000,000 consumers in a personalized, very user-friendly way,
and giving them a great reason to make their next purchase a Bayliner, Maxum
or Trophy boat. This progressive marketing approach will reach consumers
who have indicated an interest in boating and connect them to their local
dealer." Dixon also said, "We have found over the years that targeting
interested consumers using our extensive database provides better service to
the consumer and produces significantly better results for our dealers than
the traditional marketing approach."
Bayliner, Maxum and Trophy boats are manufactured by US Marine, a division
of Brunswick Corporation. Headquartered in Lake Forest, Ill., Brunswick
Corporation is a manufacturer and marketer of leading consumer brands,
including Mercury and Mariner outboard engines; Mercury MerCruiser
sterndrives and inboard engines; Sea Ray, Bayliner, Maxum, Hatteras and
Sealine pleasure boats; Baja high-performance boats; Boston Whaler and
Trophy offshore fishing boats; Princecraft fishing, deck and pontoon boats;
Life Fitness, Hammer Strength and ParaBody fitness equipment; Brunswick
bowling centers, equipment and consumer products; and Brunswick billiards
tables.
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