"Boats.com is continually evaluating and enhancing our offerings - these latest products further establish our position as the marine industry's online partner," said Paul Rabe, president, chief operating officer and cofounder, boats.com. "Boat dealers and manufacturers are quickly realizing the efficiencies of using the Internet to market their products and services, and as the number one Internet marine marketplace, boats.com has the online solutions to make that process seamless, economical and painless."

By accessing the manufacturer's branded MarineSite(tm) through the "Find A Builder" section, consumers can find what types of boats a manufacturer offers. These manufacturer MarineSites offer a branded experience for customers who are familiar with certain brands and further reinforce the manufacturer's overall marketing messages. If a consumer is interested in more information, they can either contact the manufacturer directly or simply link over to the manufacturer's Web site. Participating manufacturers can showcase their products in each category of boats such as bass fishing, runabouts, offshore fishing, pontoon, cruising sailboats, amongst others, where consumer visits are increasing at a record-setting pace.

Manufacturers receive exposure on both boats.com and YachtWorld.com, the Internet's largest boating properties with more than 950,000 visits per month and over 25 million page views per month (June traffic) - offering unmatched reach for all boat models and brands.

Dealer MarineSites are automatically created for any dealer that registers on boats.com. On these MarineSites, dealers can customize and centralize their online presence - in the primary on-line boating marketplace where consumers are looking for boats and information in record numbers. Additional benefits for participating dealers include: 1) being listed in the Internet's most comprehensive boat dealer directory, which receives more than 50,000 inquiries per month;

2) having the opportunity to be listed as the "Featured Dealer" on the Home Page, which links more than 10 thousand people on average to a dealer's Web site each week; and

(3) having the opportunity to have their boat listed in the "Featured Boat" section on the home page, which links more than five thousand people on average to the dealer's boat listing each week. Initial feedback from participating dealers has been very strong and overwhelmingly positive.

"Consumers start their research on the Net and they know what they are looking for," said Don Lewis, proprietor of Aurora Marine, Denver. "We have experience with the Internet as a sales channel since 1998 and we know it works. Our boats.com presence since 2000 and the latest Aurora Marine boats.com MarineSite are proving to be remarkably effective. Customers now know how to get to our dealership, find out more about our products and services and, as a result, this makes the sales of our boats go faster. In fact, our Internet traffic to our pre-owned boats has increased by more than 30 percent."

Dealers can use the boats.com MarineSite as their primary Internet address, a cheaper and easier alternative to hosting a full custom setup. Plus, boats.com manages it for the dealer. The dealer's boat listings are also posted in multiple classified Web sites, such as Yahoo, Lycos, Excite, with an aggregate potential exposure of an additional 10 million page views per month.

About boats.com Through boats.com, marine dealers and manufacturers are utilizing a new channel of operation and consumer interaction. Boats.com enhances the capabilities of the boating industry by offering a range of unique products, online and offline that help sell, finance, insure and market all marine product lines. In addition to boats.com, the company operates other marine-oriented Web sites including YachtWorld, the world's leading Web marketplace for brokerage-listed boats.